Real clients. Real impact.
Real clients. Real impact.
These case studies show how AI search changes call quality, booking behavior, and demand capture before ads and comparisons even start.
These case studies show how AI search changes call quality, booking behavior, and demand capture before ads and comparisons even start.
Dan's Heating & Cooling
Becoming the default choice during no-cool emergencies
What they wanted
A steady flow of emergency repair calls where homeowners had already decided who to call, especially during no-cool and no-heat breakdowns.
What we focused on
We focused on the exact questions homeowners ask when something breaks, such as who to call for AC repair right now and best HVAC company for no-cool emergencies. We aligned the company’s online presence so AI tools consistently surfaced them as the recommended option when those questions were asked.
Results
9 to 16 additional emergency repair calls per month
35% to 45% booking rate on AI-sourced emergency calls
Fewer price-shopping conversations and faster dispatch decisions
Before and after
Dan's Heating & Cooling
Becoming the default choice during no-cool emergencies
What they wanted
A steady flow of emergency repair calls where homeowners had already decided who to call, especially during no-cool and no-heat breakdowns.
What we focused on
We focused on the exact questions homeowners ask when something breaks, such as who to call for AC repair right now and best HVAC company for no-cool emergencies. We aligned the company’s online presence so AI tools consistently surfaced them as the recommended option when those questions were asked.
Results
9 to 16 additional emergency repair calls per month
35% to 45% booking rate on AI-sourced emergency calls
Fewer price-shopping conversations and faster dispatch decisions
Before and after
Capital City Comfort
How a regional HVAC company generated replacement demand during peak summer while competing against national brands spending 3x more on ads
What they wanted
More inbound replacement calls for the specific systems they specialized in, including high-efficiency AC units from two major manufacturers they were certified to install, across their Southeast service area during peak summer months, without trying to outbid national brands on paid ads.
What we focused on
We focused on how homeowners research replacements when they already know they need a new system but are unsure who to trust. That included questions around replacing older units with specific high-efficiency models, which installers specialize in those brands, and which local companies are recommended for full system replacements in their area. We aligned the company’s site and supporting content so AI tools clearly connected their brand expertise, certifications, and regional coverage, allowing them to surface early in replacement decisions before homeowners requested multiple quotes.
Results
3 to 5 additional system replacement jobs per month during peak season
Higher close rates on replacement calls due to homeowners calling with a clear system and installer preference
Fewer competitive bid situations and less time spent quoting against national providers
Before and after
Capital City Comfort
How a regional HVAC company generated replacement demand during peak summer while competing against national brands spending 3x more on ads
What they wanted
More inbound replacement calls for the specific systems they specialized in, including high-efficiency AC units from two major manufacturers they were certified to install, across their Southeast service area during peak summer months, without trying to outbid national brands on paid ads.
What we focused on
We focused on how homeowners research replacements when they already know they need a new system but are unsure who to trust. That included questions around replacing older units with specific high-efficiency models, which installers specialize in those brands, and which local companies are recommended for full system replacements in their area. We aligned the company’s site and supporting content so AI tools clearly connected their brand expertise, certifications, and regional coverage, allowing them to surface early in replacement decisions before homeowners requested multiple quotes.
Results
3 to 5 additional system replacement jobs per month during peak season
Higher close rates on replacement calls due to homeowners calling with a clear system and installer preference
Fewer competitive bid situations and less time spent quoting against national providers
Before and after
Air Services Heating
How a local HVAC company filled its maintenance schedule before the season started without increasing marketing spend
What they wanted
More homeowners enrolled in annual maintenance and service agreements to stabilize revenue, keep technicians fully utilized during shoulder months, and reduce the constant dependence on emergency repairs to hit monthly targets.
What we focused on
We focused on how homeowners decide who they trust for ongoing service, not just one-time repairs. That included questions around which HVAC companies offer reliable maintenance plans, who locals recommend for regular tune-ups, and which providers service their specific system types. We positioned the company so AI tools consistently associated them with long-term care, reliability, and preventative service, not just emergency fixes.
Results
25 to 40 new maintenance agreements added over a 90 day period
Higher technician utilization during traditionally slower months
More repeat service calls from existing customers rather than one-off repairs
Before and after
Air Services Heating
How a local HVAC company filled its maintenance schedule before the season started without increasing marketing spend
What they wanted
More homeowners enrolled in annual maintenance and service agreements to stabilize revenue, keep technicians fully utilized during shoulder months, and reduce the constant dependence on emergency repairs to hit monthly targets.
What we focused on
We focused on how homeowners decide who they trust for ongoing service, not just one-time repairs. That included questions around which HVAC companies offer reliable maintenance plans, who locals recommend for regular tune-ups, and which providers service their specific system types. We positioned the company so AI tools consistently associated them with long-term care, reliability, and preventative service, not just emergency fixes.
Results
25 to 40 new maintenance agreements added over a 90 day period
Higher technician utilization during traditionally slower months
More repeat service calls from existing customers rather than one-off repairs
Before and after
Airco Service
How a growing HVAC company started winning calls in new service areas without opening new locations
What they wanted
Inbound calls from homeowners in nearby cities they already serviced with trucks, but rarely received direct calls from, including newer suburban areas where larger regional and national HVAC brands dominated search and ads.
What we focused on
We focused on how AI tools interpret service coverage and proximity when homeowners ask who to call. That included clarifying which cities the company actually serviced, which types of jobs they handled in each area, and reinforcing local relevance signals so AI platforms confidently recommended them outside their primary city instead of defaulting to larger brands.
Results
Consistent inbound calls from 4 to 6 new service areas within the first few months
5 to 10 additional booked jobs per month originating outside their core market
Reduced reliance on launching new paid campaigns for each expansion area
Before and after
Airco Service
How a growing HVAC company started winning calls in new service areas without opening new locations
What they wanted
Inbound calls from homeowners in nearby cities they already serviced with trucks, but rarely received direct calls from, including newer suburban areas where larger regional and national HVAC brands dominated search and ads.
What we focused on
We focused on how AI tools interpret service coverage and proximity when homeowners ask who to call. That included clarifying which cities the company actually serviced, which types of jobs they handled in each area, and reinforcing local relevance signals so AI platforms confidently recommended them outside their primary city instead of defaulting to larger brands.
Results
Consistent inbound calls from 4 to 6 new service areas within the first few months
5 to 10 additional booked jobs per month originating outside their core market
Reduced reliance on launching new paid campaigns for each expansion area
Before and after
AI Search in Action
AI is changing how customers are searching for local businesses!
Dont wait until its too late
Paid ads chase demand. AI search captures it.
Traditional HVAC Marketing
Pay for every click whether it converts or not
Pay for every click whether it converts or not
Compete in bidding wars with national brands
Compete in bidding wars with national brands
Homeowners contact multiple companies before deciding
Homeowners contact multiple companies before deciding
Calls often start with price questions
Calls often start with price questions
Spend resets every month with no compounding effect
Spend resets every month with no compounding effect
With Northform
Show up when homeowners ask who to call
Show up when homeowners ask who to call
Be recommended before ads and listings are compared
Be recommended before ads and listings are compared
Attract calls from homeowners ready to book
Attract calls from homeowners ready to book
Reduce price-first conversations
Reduce price-first conversations
Visibility compounds over time instead of resetting each month
Visibility compounds over time instead of resetting each month
Want to see how your company shows up in AI search today?
Real Results
AI search that drives measurable HVAC demand
$9,000/mo
$9,000/mo
Avg. additional booked revenue
0
0
hours/mo
Avg. time saved from handling low-intent calls and comparisons
0x
0x
conversion
Higher call-to-book rate
FAQ
Frequently asked questions
Is this a replacement for Google Ads or SEO?
No. This works alongside your existing marketing. Google Ads and SEO still matter, but AI search influences decisions earlier. The goal is to show up before homeowners start clicking ads or comparing multiple companies.
What kind of HVAC companies is this a good fit for?
How do you actually improve AI visibility?
Do we need to change our website or tech stack?
How will we know if this is working?
How long does this take to show impact?
Do you work with other HVAC companies in our area?
Is this something we can do internally?
Is this a replacement for Google Ads or SEO?
No. This works alongside your existing marketing. Google Ads and SEO still matter, but AI search influences decisions earlier. The goal is to show up before homeowners start clicking ads or comparing multiple companies.