Who we are and what we’re building

Who we are and what we’re building

Northform helps HVAC companies earn more inbound calls by improving how they show up in AI search. When homeowners ask ChatGPT, Gemini, or other AI tools who to call, we make sure your company is in the conversation.

Northform helps HVAC companies earn more inbound calls by improving how they show up in AI search. When homeowners ask ChatGPT, Gemini, or other AI tools who to call, we make sure your company is in the conversation.

Our mission

Homeowners are changing how they choose HVAC companies. More are using AI tools to decide who to call for repairs, replacements, and installs. That shift is already determining which companies get the call.

Northform helps HVAC companies stay competitive as AI becomes a normal part of the decision process. We don’t replace what’s already working. We help you show up earlier, before homeowners compare options or click ads.

Our goal is simple: help great HVAC companies get chosen more often, drive higher-quality inbound calls, and rely less on rising ad costs.

Real Results

Automation that pays for itself, fast

$9,000/mo
$9,000/mo

Avg. additional booked revenue

0
0

hours/mo

Avg. time saved from handling low-intent calls and comparisons

0x
0x

conversion

Higher call-to-book rate

We’re hiring

Come build with us

At Northform, we’re not building just another agency. We’re building the infrastructure for how AI-driven customer acquisition will work over the next decade.

We’re remote, async-first, and focused on outcomes. Everyone here ships, owns their work, and thinks in systems.

We hire the same way we build: lean, deliberate, and focused on long-term value.

FAQ

Frequently asked questions

Is this a replacement for Google Ads or SEO?

No. This works alongside your existing marketing. Google Ads and SEO still matter, but AI search influences decisions earlier. The goal is to show up before homeowners start clicking ads or comparing multiple companies.

What kind of HVAC companies is this a good fit for?

How do you actually improve AI visibility?

Do we need to change our website or tech stack?

How will we know if this is working?

How long does this take to show impact?

Do you work with other HVAC companies in our area?

Is this something we can do internally?

Is this a replacement for Google Ads or SEO?

No. This works alongside your existing marketing. Google Ads and SEO still matter, but AI search influences decisions earlier. The goal is to show up before homeowners start clicking ads or comparing multiple companies.

What kind of HVAC companies is this a good fit for?

How do you actually improve AI visibility?

Do we need to change our website or tech stack?

How will we know if this is working?

How long does this take to show impact?

Do you work with other HVAC companies in our area?

Is this something we can do internally?