Get more booked

HVAC jobs from

ChatGPT

Instead of clicking ads, homeowners are asking AI who to trust for repairs and replacements. We make sure your company is the one they book.

Get more booked HVAC jobs on

ChatGPT

Stop fighting for clicks. When homeowners ask AI who to trust for replacements and repairs, make sure your company is the only answer.

Get more booked HVAC jobs on

ChatGPT

Stop fighting for clicks. When homeowners ask AI who to trust for replacements and repairs, make sure your company is the only answer.

See if your company shows up on ChatGPT

See if your company shows up on ChatGPT

See real results

See real results

We work with one HVAC company per service area. Once your territory is protected, competitors can’t take it.

Why AI Search Matters Now

Homeowners are changing how they choose HVAC companies

Graph
Graph
Graph

Homeowners want one answer, not research

Instead of searching Google, checking Yelp, or comparing reviews, homeowners now want a fast, confident answer. They’re asking ChatGPT and other AI tools who they should trust for repairs or replacements and letting it do the research for them. The company that shows up as the answer is the one they book.

Tasks
Tasks
Tasks

Ad budget doesn’t decide who wins here

AI search aren’t driven by who spends the most on ads. They’re shaped by how clearly a company shows up across the market. That means local and regional HVAC companies can compete with national brands and win jobs without outspending them.

Homeowners are turning to AI for trusted recommendations

Tools like ChatGPT, Gemini, and Perplexity are quickly becoming how people get answers and recommendations for everyday decisions. As homeowners rely on these tools, the companies they surface carry real influence over who gets chosen, especially for local services like HVAC.

See if your company shows up on ChatGPT

See if your company shows up on ChatGPT

See if your company shows up on ChatGPT

Chart
Chart
Chart

Same spend. Different caller mindset.

See how AI search compare to paid ads

See how AI search compare to Google and Facebook ads based on spend, booking rate, and booked jobs.

Select a channel
Market competitivenessAverage
LowerAverageHigher
Google Ads
Ad spend$5,000/mo
Cost per call$165
Calls per month30
Booking rate25%
Booked jobs per month
7
AI Search
Fee$5,000/mo
Cost per call$125
Calls per month40
Booking rate40%
Booked jobs per month
16
Estimates shown are directional and vary by market, competition, and seasonality.

WHY CHOOSE NORTHFORM

What HVAC operators actually care about

Faster booking decisions

Bypass price shoppers. AI users ask technical questions like “Who installs 20 SEER systems in Miami?” These aren’t people looking for the cheapest fix. They’re informed buyers looking for the right company.

Faster booking decisions

Bypass price shoppers. AI users ask technical questions like “Who installs 20 SEER systems in Miami?” These aren’t people looking for the cheapest fix. They’re informed buyers looking for the right company.

Faster booking decisions

Bypass price shoppers. AI users ask technical questions like “Who installs 20 SEER systems in Miami?” These aren’t people looking for the cheapest fix. They’re informed buyers looking for the right company.

Lower cost per booked job

We engineer your digital reputation so AI models treat your business as the trusted local option. Because AI recommends one company instead of sending homeowners a list, you compete less, close faster, and spend less per booked job.

Lower cost per booked job

We engineer your digital reputation so AI models treat your business as the trusted local option. Because AI recommends one company instead of sending homeowners a list, you compete less, close faster, and spend less per booked job.

Lower cost per booked job

We engineer your digital reputation so AI models treat your business as the trusted local option. Because AI recommends one company instead of sending homeowners a list, you compete less, close faster, and spend less per booked job.

Protected territories

We work with one HVAC company per market. When you partner with us, your territory is protected and we don’t work with direct competitors in your area.

Protected territories

We work with one HVAC company per market. When you partner with us, your territory is protected and we don’t work with direct competitors in your area.

Protected territories

We work with one HVAC company per market. When you partner with us, your territory is protected and we don’t work with direct competitors in your area.

Clear, measurable results

We track where your company shows up across AI tools and how that translates into booked jobs over time. You can see what’s improving and where opportunities still exist.

Clear, measurable results

We track where your company shows up across AI tools and how that translates into booked jobs over time. You can see what’s improving and where opportunities still exist.

Clear, measurable results

We track where your company shows up across AI tools and how that translates into booked jobs over time. You can see what’s improving and where opportunities still exist.

Built for what’s next

Homeowners are already changing how they search and decide who to call. Optimizing now helps your HVAC company stay competitive as AI recommendations become more common.

Built for what’s next

Homeowners are already changing how they search and decide who to call. Optimizing now helps your HVAC company stay competitive as AI recommendations become more common.

Built for what’s next

Homeowners are already changing how they search and decide who to call. Optimizing now helps your HVAC company stay competitive as AI recommendations become more common.

Replacement-ready jobs

Inbound jobs from homeowners who already understand their options and budget range. Fewer tire-kickers, more work that turns into real revenue, including higher-value system replacements.

Replacement-ready jobs

Inbound jobs from homeowners who already understand their options and budget range. Fewer tire-kickers, more work that turns into real revenue, including higher-value system replacements.

Replacement-ready jobs

Inbound jobs from homeowners who already understand their options and budget range. Fewer tire-kickers, more work that turns into real revenue, including higher-value system replacements.

Compare

Why Choose Northform

How we are different from traditional HVAC marketing agencies

Other agencies

Resells the same shared lead to 3 of your competitors

Resells the same shared lead to 3 of your competitors

Resells the same shared lead to 3 of your competitors

Depend on rising ad costs and constant bidding wars

Depend on rising ad costs and constant bidding wars

Depend on rising ad costs and constant bidding wars

Treat HVAC like just another vertical

Treat HVAC like just another vertical

Treat HVAC like just another vertical

Work with multiple competitors in the same market

Work with multiple competitors in the same market

Work with multiple competitors in the same market

Show up when homeowners decide who to hire

Show up when homeowners decide who to hire

Show up when homeowners decide who to hire

Create demand without paying for every click or lead

Create demand without paying for every click or lead

Create demand without paying for every click or lead

Focused on independent & multi-location HVAC companies

Focused on independent & multi-location HVAC companies

Focused on independent & multi-location HVAC companies

Limit one HVAC partner per market to avoid conflicts

Limit one HVAC partner per market to avoid conflicts

Limit one HVAC partner per market to avoid conflicts

Testimonials

Real results. Real companies.

“Before this, nobody was calling us because of AI. That wasn’t even a thing. Then we started hearing people say, ‘ChatGPT told me to call you’ or ‘You came up when I asked who installs Carrier near me.’ These weren’t leads we were stealing from Google ads. They were calls we simply weren’t getting before.”

Capital City Comfort

Southeast U.S.

3x

more qualified inbound inquiries

“Before this, nobody was calling us because of AI. That wasn’t even a thing. Then we started hearing people say, ‘ChatGPT told me to call you’ or ‘You came up when I asked who installs Carrier near me.’ These weren’t leads we were stealing from Google ads. They were calls we simply weren’t getting before.”

Capital City Comfort

Southeast U.S.

3x

more qualified inbound inquiries

“Before this, nobody was calling us because of AI. That wasn’t even a thing. Then we started hearing people say, ‘ChatGPT told me to call you’ or ‘You came up when I asked who installs Carrier near me.’ These weren’t leads we were stealing from Google ads. They were calls we simply weren’t getting before.”

Capital City Comfort

Southeast U.S.

3x

more qualified inbound inquiries

“The biggest change wasn’t lead volume, it was what callers already knew. They understood our service areas, pricing range, and what jobs we take before calling. Our team stopped explaining basics and started booking jobs. That changed our entire call flow.”

Air Services Heating

Central U.S.

4x

faster booking conversations

“The biggest change wasn’t lead volume, it was what callers already knew. They understood our service areas, pricing range, and what jobs we take before calling. Our team stopped explaining basics and started booking jobs. That changed our entire call flow.”

Air Services Heating

Central U.S.

4x

faster booking conversations

“The biggest change wasn’t lead volume, it was what callers already knew. They understood our service areas, pricing range, and what jobs we take before calling. Our team stopped explaining basics and started booking jobs. That changed our entire call flow.”

Air Services Heating

Central U.S.

4x

faster booking conversations

FAQ

Frequently asked questions

Is this a replacement for Google Ads or SEO?

No. This works alongside your existing marketing. Google Ads and SEO still matter, but AI search influences decisions earlier. The goal is to show up before homeowners start clicking ads or comparing multiple companies.

What kind of HVAC companies is this a good fit for?

How do you actually improve AI visibility?

Do we need to change our website or tech stack?

How will we know if this is working?

How long does this take to show impact?

Do you work with other HVAC companies in our area?

Is this something we can do internally?

Is this a replacement for Google Ads or SEO?

No. This works alongside your existing marketing. Google Ads and SEO still matter, but AI search influences decisions earlier. The goal is to show up before homeowners start clicking ads or comparing multiple companies.

What kind of HVAC companies is this a good fit for?

How do you actually improve AI visibility?

Do we need to change our website or tech stack?

How will we know if this is working?

How long does this take to show impact?

Do you work with other HVAC companies in our area?

Is this something we can do internally?