Is your law firm showing up on ChatGPT?
Is your law firm showing up on ChatGPT?
Every day, more people use AI to ask about lawyers and legal advice. Northform ensures your firm shows up and wins the calls and cases. If you’re not there, your competitors will be.
Every day, more people use AI to ask about lawyers and legal advice. Northform ensures your firm shows up and wins the calls and cases. If you’re not there, your competitors will be.
WHY
Why Your Next Clients Won’t Find You on Google
Your next clients aren’t just searching on Google anymore. Every day, more people are asking AI tools like ChatGPT and Claude who the best lawyers are, what to do after an accident, and whether they need an attorney. Here’s why firms who move early will dominate the next wave of clients.
AI adoption: 1 in 4 consumers already use tools like ChatGPT to find a lawyer.
Lower costs: PI leads average $246 on AI platforms vs $442 on Google Ads — 44% cheaper.
First firm wins: 72% of clients contact the first firm they find. In AI answers, that’s just 1–3 firms.
Usage surge: Millions of legal questions flow through AI search daily and that number grows every month.
Just like early SEO, firms that secure placement in AI search now will own the advantage. The rest will be stuck paying higher Google costs while competitors take the AI traffic.
SERVICES
How We Help Your Firm Win in AI Search
Northform helps personal injury law firms appear in ChatGPT, Gemini, Perplexity, and other AI search tools when people search for lawyers, accidents, or legal questions.
CASE STUDIES
CASE STUDIES
CASE STUDIES
Explore our case studies to see how Northform’s tailored AI strategies have delivered tangible results, increased visibility, and generated high-value client leads for law firms nationwide.
Explore our case studies to see how Northform’s tailored AI strategies have delivered tangible results, increased visibility, and generated high-value client leads for law firms nationwide.
Explore our case studies to see how Northform’s tailored AI strategies have delivered tangible results, increased visibility, and generated high-value client leads for law firms nationwide.
Smith & Vinson
This Central Texas personal injury firm had strong SEO but zero visibility in ChatGPT or Gemini answers. After a full AI visibility audit and optimization, plus content targeting high-intent queries like “best injury lawyer near me” and “what to do after a car accident,” the firm saw a 41% increase in AI-driven leads and generated 34 new case inquiries in 90 days.
Key Results
+41% leads, 34 inquiries
Featured Prompts
Best injury lawyer near me, What to do after a car accident
Timeline to Results
3 Months
Smith & Vinson
This Central Texas personal injury firm had strong SEO but zero visibility in ChatGPT or Gemini answers. After a full AI visibility audit and optimization, plus content targeting high-intent queries like “best injury lawyer near me” and “what to do after a car accident,” the firm saw a 41% increase in AI-driven leads and generated 34 new case inquiries in 90 days.
Key Results
+41% leads, 34 inquiries
Featured Prompts
Best injury lawyer near me, What to do after a car accident
Timeline to Results
3 Months
Smith & Vinson
This Central Texas personal injury firm had strong SEO but zero visibility in ChatGPT or Gemini answers. After a full AI visibility audit and optimization, plus content targeting high-intent queries like “best injury lawyer near me” and “what to do after a car accident,” the firm saw a 41% increase in AI-driven leads and generated 34 new case inquiries in 90 days.
Key Results
+41% leads, 34 inquiries
Featured Prompts
Best injury lawyer near me, What to do after a car accident
Timeline to Results
3 Months
Cravens & Noll, P.C.
This Virginia firm wanted to reduce dependence on expensive Google Ads. Northform implemented AI search optimization and created content designed for conversational queries like “average settlement for car accident in Virginia” and “how long do personal injury claims take.” Within 60 days, the firm began appearing in both ChatGPT and Perplexity answers and reduced their cost per signed case by 28%.
Key Results
28% lower cost per signed case, ranking in 15+ high-intent AI queries
Featured Prompts
Average settlement for car accident in Virginia, How long do personal injury claims take
Timeline to Results
2 Months
Cravens & Noll, P.C.
This Virginia firm wanted to reduce dependence on expensive Google Ads. Northform implemented AI search optimization and created content designed for conversational queries like “average settlement for car accident in Virginia” and “how long do personal injury claims take.” Within 60 days, the firm began appearing in both ChatGPT and Perplexity answers and reduced their cost per signed case by 28%.
Key Results
28% lower cost per signed case, ranking in 15+ high-intent AI queries
Featured Prompts
Average settlement for car accident in Virginia, How long do personal injury claims take
Timeline to Results
2 Months
Cravens & Noll, P.C.
This Virginia firm wanted to reduce dependence on expensive Google Ads. Northform implemented AI search optimization and created content designed for conversational queries like “average settlement for car accident in Virginia” and “how long do personal injury claims take.” Within 60 days, the firm began appearing in both ChatGPT and Perplexity answers and reduced their cost per signed case by 28%.
Key Results
28% lower cost per signed case, ranking in 15+ high-intent AI queries
Featured Prompts
Average settlement for car accident in Virginia, How long do personal injury claims take
Timeline to Results
2 Months
Bailey, Womble & Yelton
A Mississippi-based firm had strong local reputation but was invisible in AI platforms. Northform focused on content creation backed with authoritative citations and backlinks, targeting queries such as “personal injury lawyer in Mississippi” and “do I need a lawyer for a slip and fall claim.” Within 8 weeks, the firm achieved visibility in Gemini and ChatGPT answers, leading to a 52% increase in consultation requests.
Key Results
+52% consultations from AI queries, multiple new city-level placements
Featured Prompts
Personal injury lawyer in Mississippi, Do I need a lawyer for a slip and fall claim
Timeline to Results
2 Months
Bailey, Womble & Yelton
A Mississippi-based firm had strong local reputation but was invisible in AI platforms. Northform focused on content creation backed with authoritative citations and backlinks, targeting queries such as “personal injury lawyer in Mississippi” and “do I need a lawyer for a slip and fall claim.” Within 8 weeks, the firm achieved visibility in Gemini and ChatGPT answers, leading to a 52% increase in consultation requests.
Key Results
+52% consultations from AI queries, multiple new city-level placements
Featured Prompts
Personal injury lawyer in Mississippi, Do I need a lawyer for a slip and fall claim
Timeline to Results
2 Months
Bailey, Womble & Yelton
A Mississippi-based firm had strong local reputation but was invisible in AI platforms. Northform focused on content creation backed with authoritative citations and backlinks, targeting queries such as “personal injury lawyer in Mississippi” and “do I need a lawyer for a slip and fall claim.” Within 8 weeks, the firm achieved visibility in Gemini and ChatGPT answers, leading to a 52% increase in consultation requests.
Key Results
+52% consultations from AI queries, multiple new city-level placements
Featured Prompts
Personal injury lawyer in Mississippi, Do I need a lawyer for a slip and fall claim
Timeline to Results
2 Months
Spencer Law Group
This Kentucky-based firm specialized in auto and disability cases but struggled to stand out against larger competitors. Northform optimized their knowledge graph and built content designed to match common consumer questions like “how to file a disability claim with a lawyer” and “best auto accident lawyer in Kentucky.” Over 90 days, the firm saw a 55% increase in AI-driven inquiries and converted several into high-value cases.
Key Results
+55% AI-driven inquiries, multiple high-value signed cases
Featured Prompts
How to file a disability claim with a lawyer, Best auto accident lawyer in Kentucky
Timeline to Results
3 Months
Spencer Law Group
This Kentucky-based firm specialized in auto and disability cases but struggled to stand out against larger competitors. Northform optimized their knowledge graph and built content designed to match common consumer questions like “how to file a disability claim with a lawyer” and “best auto accident lawyer in Kentucky.” Over 90 days, the firm saw a 55% increase in AI-driven inquiries and converted several into high-value cases.
Key Results
+55% AI-driven inquiries, multiple high-value signed cases
Featured Prompts
How to file a disability claim with a lawyer, Best auto accident lawyer in Kentucky
Timeline to Results
3 Months
Spencer Law Group
This Kentucky-based firm specialized in auto and disability cases but struggled to stand out against larger competitors. Northform optimized their knowledge graph and built content designed to match common consumer questions like “how to file a disability claim with a lawyer” and “best auto accident lawyer in Kentucky.” Over 90 days, the firm saw a 55% increase in AI-driven inquiries and converted several into high-value cases.
Key Results
+55% AI-driven inquiries, multiple high-value signed cases
Featured Prompts
How to file a disability claim with a lawyer, Best auto accident lawyer in Kentucky
Timeline to Results
3 Months
PRICING
One Investment That Wins You More Cases
Monthly
Annually
Small & Medium Firms
(1–10 attorneys)
$10,000/mo
Minimum 3-month commitment
AI Visibility Audit
Targeted AI Optimization
High-Intent Content Creation
Monthly Case Analytics
Dedicated Account Manager
Large Firms
(11+ attorneys)
Custom
Minimum 3-month commitment
Multi-Location AI Audit
Scalable AI Optimization
Expanded Content Campaigns
Executive ROI Reporting
Dedicated Account Manager
Monthly
Annually
Small & Medium Firms
(1–10 attorneys)
$10,000/mo
Minimum 3-month commitment
AI Visibility Audit
Targeted AI Optimization
High-Intent Content Creation
Monthly Case Analytics
Dedicated Account Manager
Large Firms
(11+ attorneys)
Custom
Minimum 3-month commitment
Multi-Location AI Audit
Scalable AI Optimization
Expanded Content Campaigns
Executive ROI Reporting
Dedicated Account Manager
Monthly
Annually
Small & Medium Firms
(1–10 attorneys)
$10,000/mo
Minimum 3-month commitment
AI Visibility Audit
Targeted AI Optimization
High-Intent Content Creation
Monthly Case Analytics
Dedicated Account Manager
Large Firms
(11+ attorneys)
Custom
Minimum 3-month commitment
Multi-Location AI Audit
Scalable AI Optimization
Expanded Content Campaigns
Executive ROI Reporting
Dedicated Account Manager
Imagine knowing about SEO before it exploded. That’s the same chance you have now with AI search. Act before it’s too late.
Imagine knowing about SEO before it exploded. That’s the same chance you have now with AI search. Act before it’s too late.