ChatGPT is the new Google for lawyers. Are you showing up?
ChatGPT is the new Google for lawyers. Are you showing up?
More people now turn to ChatGPT and other AI tools instead of Google to find legal help. Northform makes sure your firm shows up so you get the calls before your competitors do.
More people now turn to ChatGPT and other AI tools instead of Google to find legal help. Northform makes sure your firm shows up so you get the calls before your competitors do.
WHY
Why Your Next Clients Won’t Find You on Google
Your next clients aren’t just searching on Google anymore. Every day, more people are asking AI tools like ChatGPT and Claude who the best lawyers are, what to do after an accident, and whether they need an attorney. Here’s why firms who move early will dominate the next wave of clients.
AI adoption: 1 in 4 consumers already use tools like ChatGPT to find a lawyer.
Lower costs: PI leads average $246 on AI platforms vs $442 on Google Ads — 44% cheaper.
First firm wins: 72% of clients contact the first firm they find. In AI answers, that’s just 1–3 firms.
Usage surge: Millions of legal questions flow through AI search daily and that number grows every month.
Just like early SEO, firms that secure placement in AI search now will own the advantage. The rest will be stuck paying higher Google costs while competitors take the AI traffic.
SERVICES
How We Help Your Firm Win in AI Search
Northform helps personal injury law firms appear in ChatGPT, Gemini, Perplexity, and other AI search tools when people search for lawyers, accidents, or legal questions.
CASE STUDIES
CASE STUDIES
CASE STUDIES
Explore our case studies to see how Northform’s tailored AI strategies have delivered tangible results, increased visibility, and generated high-value client leads for law firms nationwide.
Explore our case studies to see how Northform’s tailored AI strategies have delivered tangible results, increased visibility, and generated high-value client leads for law firms nationwide.
Explore our case studies to see how Northform’s tailored AI strategies have delivered tangible results, increased visibility, and generated high-value client leads for law firms nationwide.
Smith & Vinson
This Central Texas personal injury firm had strong SEO but zero visibility in AI search results. After a full AI visibility audit and optimization, they built new visibility on platforms like ChatGPT and Gemini and began generating consistent case inquiries.
Key Results
- 34 new case inquiries in 90 days - 41% more AI-driven leads - 16 tracked prompts covered - 52% top-3 placement
Featured Prompts
“Who are the top personal injury attorneys in Waco, Texas?” “What is the average car accident settlement in Waco, Texas?” “Do I need a lawyer for a car accident that was not my fault in Waco?”
Before
After
Smith & Vinson
This Central Texas personal injury firm had strong SEO but zero visibility in AI search results. After a full AI visibility audit and optimization, they built new visibility on platforms like ChatGPT and Gemini and began generating consistent case inquiries.
Key Results
- 34 new case inquiries in 90 days - 41% more AI-driven leads - 16 tracked prompts covered - 52% top-3 placement
Featured Prompts
“Who are the top personal injury attorneys in Waco, Texas?” “What is the average car accident settlement in Waco, Texas?” “Do I need a lawyer for a car accident that was not my fault in Waco?”
Before
After
Smith & Vinson
This Central Texas personal injury firm had strong SEO but zero visibility in AI search results. After a full AI visibility audit and optimization, they built new visibility on platforms like ChatGPT and Gemini and began generating consistent case inquiries.
Key Results
- 34 new case inquiries in 90 days - 41% more AI-driven leads - 16 tracked prompts covered - 52% top-3 placement
Featured Prompts
“Who are the top personal injury attorneys in Waco, Texas?” “What is the average car accident settlement in Waco, Texas?” “Do I need a lawyer for a car accident that was not my fault in Waco?”
Before
After
Cravens & Noll, P.C.
Cravens & Null had strong trial results but limited visibility online. By optimizing for AI search and aligning their content with client questions, they converted their reputation into measurable digital case leads.
Key Results
- 30 new case inquiries in 90 days - Appeared in 61% of tracked AI answers locally - 15 tracked prompts covered - Recognized in AI responses for accidents
Featured Prompts
"Best car accident lawyer near Tulsa, Oklahoma?" "What is the settlement value for a motorcycle accident in Oklahoma?" "Do I need a lawyer after a drunk driving crash in Tulsa?"
Before
After
Cravens & Noll, P.C.
Cravens & Null had strong trial results but limited visibility online. By optimizing for AI search and aligning their content with client questions, they converted their reputation into measurable digital case leads.
Key Results
- 30 new case inquiries in 90 days - Appeared in 61% of tracked AI answers locally - 15 tracked prompts covered - Recognized in AI responses for accidents
Featured Prompts
"Best car accident lawyer near Tulsa, Oklahoma?" "What is the settlement value for a motorcycle accident in Oklahoma?" "Do I need a lawyer after a drunk driving crash in Tulsa?"
Before
After
Cravens & Noll, P.C.
Cravens & Null had strong trial results but limited visibility online. By optimizing for AI search and aligning their content with client questions, they converted their reputation into measurable digital case leads.
Key Results
- 30 new case inquiries in 90 days - Appeared in 61% of tracked AI answers locally - 15 tracked prompts covered - Recognized in AI responses for accidents
Featured Prompts
"Best car accident lawyer near Tulsa, Oklahoma?" "What is the settlement value for a motorcycle accident in Oklahoma?" "Do I need a lawyer after a drunk driving crash in Tulsa?"
Before
After
Bailey, Womble & Yelton
This Southern personal injury firm relied heavily on referrals and had limited digital reach. With an AI-focused content strategy, they built strong visibility in consumer-facing prompts and began attracting new cases directly from AI platforms.
Key Results
- 22 new consultations in 75 days - 36% more AI-driven leads - 11 tracked consumer prompts - $550K projected case value
Featured Prompts
"Top personal injury attorneys in Birmingham, Alabama?" "What is the average payout for a truck accident in Alabama?" "When should I contact a lawyer after a workplace injury in Alabama?"
Before
After
Bailey, Womble & Yelton
This Southern personal injury firm relied heavily on referrals and had limited digital reach. With an AI-focused content strategy, they built strong visibility in consumer-facing prompts and began attracting new cases directly from AI platforms.
Key Results
- 22 new consultations in 75 days - 36% more AI-driven leads - 11 tracked consumer prompts - $550K projected case value
Featured Prompts
"Top personal injury attorneys in Birmingham, Alabama?" "What is the average payout for a truck accident in Alabama?" "When should I contact a lawyer after a workplace injury in Alabama?"
Before
After
Bailey, Womble & Yelton
This Southern personal injury firm relied heavily on referrals and had limited digital reach. With an AI-focused content strategy, they built strong visibility in consumer-facing prompts and began attracting new cases directly from AI platforms.
Key Results
- 22 new consultations in 75 days - 36% more AI-driven leads - 11 tracked consumer prompts - $550K projected case value
Featured Prompts
"Top personal injury attorneys in Birmingham, Alabama?" "What is the average payout for a truck accident in Alabama?" "When should I contact a lawyer after a workplace injury in Alabama?"
Before
After
Spencer Law Group
Spencer Law Group was competing in a crowded Midwest market with heavy Google Ads spend but no traction in AI platforms. After a targeted visibility campaign, they established a strong presence in AI search and began capturing leads that competitors were missing.
Key Results
- 27 new consultations in 60 days - About 1 in 4 new leads from AI platforms - 14 tracked prompts covered - 21% lower cost per intake
Featured Prompts
"Best personal injury lawyers in Kansas City?" "How much is a slip and fall case worth in Missouri?" "Do I need a lawyer for a rear-end collision in Kansas City?"
Before
After
Spencer Law Group
Spencer Law Group was competing in a crowded Midwest market with heavy Google Ads spend but no traction in AI platforms. After a targeted visibility campaign, they established a strong presence in AI search and began capturing leads that competitors were missing.
Key Results
- 27 new consultations in 60 days - About 1 in 4 new leads from AI platforms - 14 tracked prompts covered - 21% lower cost per intake
Featured Prompts
"Best personal injury lawyers in Kansas City?" "How much is a slip and fall case worth in Missouri?" "Do I need a lawyer for a rear-end collision in Kansas City?"
Before
After
Spencer Law Group
Spencer Law Group was competing in a crowded Midwest market with heavy Google Ads spend but no traction in AI platforms. After a targeted visibility campaign, they established a strong presence in AI search and began capturing leads that competitors were missing.
Key Results
- 27 new consultations in 60 days - About 1 in 4 new leads from AI platforms - 14 tracked prompts covered - 21% lower cost per intake
Featured Prompts
"Best personal injury lawyers in Kansas City?" "How much is a slip and fall case worth in Missouri?" "Do I need a lawyer for a rear-end collision in Kansas City?"
Before
After
Imagine knowing about SEO before it exploded. That’s the same chance you have now with AI search. Act before it’s too late.
Imagine knowing about SEO before it exploded. That’s the same chance you have now with AI search. Act before it’s too late.